Senior CRM Manager

Ledger

Ledger

Administration
Paris, France
Posted on Monday, June 3, 2024
We're making the world of digital assets accessible and secure for everyone.
Join the mission.
Founded in 2014, Ledger is the global platform for digital assets and Web3. Over 20% of the world’s crypto assets are secured through our Ledger Nanos. Headquartered in Paris and Vierzon, with offices in UK, US, Switzerland and Singapore, Ledger has a team of more than 700 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 6 millions units already sold in 200 countries.
At Ledger, we embody the values that make us unique: Pragmatism, Audacity, Commitment, Trust and Transparency. Hear from our employees how they shape the work we do here.
As a CRM Manager at Ledger, you will help manage the effectiveness of the company's Customer Relationship Management (CRM) systems and strategies. This involves growing hardware sales, transaction revenue and service subscriptions within our web3 companion app. With an analytical mind, you can synthesize complex information and performance data into actionable insight. You’ll ensure all CRM campaigns are managed efficiently, accurately and on time; while evolving our tools to be the cutting-edge of industry innovation.

Your mission

  • Design and implement CRM strategies to grow acquisition, engagement, and retention, across the full consumer lifecycle
  • Develop and optimise campaigns to grow the repurchase rate and referral of Ledger hardware wallets
  • Develop and optimise targeted campaigns to activate and retain customers across transactional products and service subscriptions within our web3 companion app, Ledger Live
  • Build personalised recommendations and communications by leveraging CRM behavioural data and integrations between tools
  • Evolve our test-and-learn delivery to grow communication effectiveness
  • Manage and improve the way we use our CRM tools to maximise communication effectiveness
  • Collaborate with product and tech teams to ensure CRM systems deliver the best experience for all customer touchpoints
  • Analyze customer data and campaign reports to provide insights enabling data-driven decisions
  • Provide regular reports and insights to senior management, recommending data-driven strategies to improve CRM effectiveness
  • Work closely with cross-functional teams, including marketing, sales, product development, and customer support, to ensure CRM initiatives align with company objectives and customer needs
  • Engage with stakeholders to gather feedback and continuously refine CRM strategies and processes

What we’re looking for:

  • Hands-on experience in a CRM role - we're thinking 5+ years
  • Experience managing complex lifecycle, multi-channel, data-driven campaigns
  • Expertise in Braze or similar advanced platforms
  • Excellent understanding of analytics and using data to inform business and campaign decisions
  • Flexible and comfortable working in a change-oriented, fast-paced environment
  • Exceptional stakeholder management skills, with the ability to build strong cross-functional relationships.

What’s in it for you?

  • Equity: Employees are the foundation of our success, and we award stock options so you can share in that success as we grow
  • Flexibility: A hybrid work policy
  • Social: Frequent social events, snacks and drinks
  • Medical: Comprehensive health insurance policy offering extensive medical, dental and vision care coverage
  • Well-being: Personal development, coaching & fitness with our dedicated partners
  • Vacation: Five weeks of paid leave per year, in addition to national holidays and rest & relaxation (RTT) days
  • High tech: Access to high performance office equipment and gadgets, including Apple products
  • Transport: Ledger reimburses part of your preferred means of transportation
  • Discounts: Employee discount on all our products
We are an equal opportunity employer for all without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age.