Head of Voice - Social Media



Marketing & Communications
New York, NY, USA
Posted on Monday, June 17, 2024
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Founded in 2014, Ledger is the global platform for digital assets and Web3. Over 20% of the world’s crypto assets are secured through our Ledger Nanos. Headquartered in Paris and Vierzon, with offices in UK, US, Switzerland and Singapore, Ledger has a team of more than 500 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 6 millions units already sold in 200 countries.
At Ledger, we embody the values that make us unique: Pragmatism, Audacity, Commitment, Trust and Transparency. Have a look at our Origins video here.
At Ledger, we understand that fostering vibrant communities and providing valuable content are essential pillars of Web3 development. As a key player in our Brand Development team, you'll be at the forefront of shaping the crypto experience, engaging with communities, and championing content that drives accessibility and safety.
As the Head of Voice, you'll lead the charge in defining and executing our brand's voice strategy across various touch points, with a particular emphasis on social media platforms and content production. Your role will be instrumental in crafting compelling narratives, driving meaningful interactions, and ensuring consistency in our messaging across all channels.
We're looking for a seasoned professional with a proven track record in voice strategy development and implementation. Your deep understanding of social media dynamics, coupled with your passion for the crypto space, will empower you to integrate relevant content and engage with crypto communities effectively. Your leadership skills will be crucial in managing our team of community managers and studio managers, fostering a culture of collaboration, innovation and creativity.

Your mission

  • Develop and implement the brand's voice strategy across all touch points, ensuring consistency and alignment with brand values and objectives
  • Lead the social media strategy across platforms including Twitter, LinkedIn, TikTok, Instagram, etc., with a focus on driving engagement and brand awareness/growth
  • Manage a team of community managers and studio managers, providing leadership, guidance, and support, with a focus on scaling efforts to meet growing demand
  • Oversee the crafting of monthly content plans to support the brand's voice strategy, leveraging insights from social listening and analytics, with a specific focus on crypto-related content
  • Leverage knowledge and curiosity about the crypto space to integrate relevant content and engage with crypto communities across social media platforms
  • Collaborate effectively with cross-functional teams to ensure alignment and integration of voice strategy across all brand initiatives, including product launches and marketing campaigns
  • Work closely with key senior leadership profiles, understanding their challenges and proactively developing solutions to address them, fostering a culture of creativity and collaboration
  • Design and implement processes for all content production streams, including video projects and podcasts, ensuring efficient workflows and high-quality output
  • Stay updated on industry trends and best practices related to voice strategy, social media, and the crypto space, incorporating relevant insights into our approach
  • Set OKRs (Objectives and Key Results) and track KPIs (Key Performance Indicators) meticulously, providing monthly reports to senior leadership.

What we're looking for:

  • 5+ years experience in developing and implementing voice strategies for brands, with a focus on social media platforms and a keen interest in the crypto space
  • Strong understanding of the social media landscape and emerging trends, particularly within the crypto community
  • Experience in content planning, social listening, and analytics, with the ability to derive actionable insights and adapt strategies accordingly
  • Expertise in social listening and analytics tools (e.g., Sprout Social, Hootsuite, Brandwatch)
  • Demonstrated leadership skills, with experience managing teams and driving results in a fast-paced environment, including scaling efforts to meet growing demand
  • Curiosity and passion for the crypto space, with a willingness to learn and engage with crypto communities across social media platforms
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with stakeholders at all levels
  • Proactive mindset with a "can-do" spirit, able to anticipate challenges and take initiative to address them
  • Ability to work under pressure and navigate ambiguity with a calm and composed demeanor
  • Proficiency in setting OKRs and tracking KPIs, with a strong attention to detail and analytical mindset.

What's in it for you?

  • Equity: Employees are the foundation of our success, and we award stock options so you can share in that success as we grow
  • Flexibility: A hybrid work policy
  • Social: Frequent social events, snacks and drinks
  • Medical: Comprehensive health insurance policy offering extensive medical, dental and vision care coverage
  • Well-being: Personal development, coaching & fitness with our dedicated partners
  • High tech: Access to high performance office equipment and gadgets, including Apple products
  • Discounts: Employee discount on all our products
We are an equal opportunity employer for all without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age.