Senior Product Marketing Manager, Web3
OKX
Marketing & Communications, Product
New York, NY, USA · San Jose, CA, USA
USD 180k-264k / year + Equity
Posted on May 16, 2025
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
About the Opportunity
Imagine being at the forefront of the future of crypto, enabling individuals to seamlessly enter the crypto economy. As a product marketing leader, you'll have the opportunity to craft the narrative, value proposition, and go-to-market strategy for Web3 trading products and tools at a world-leading crypto exchange. It's an exciting time to be in the industry, and your work will play a role in driving the growth and adoption of decentralized technology.
The Senior Product Marketing Manager, Web3, sits within the Global Product Marketing team, which is responsible for bringing OKX’s product story to market. Your primary focus will be on bringing OKX's Web 3 products covering Wallet, DEX, Earn and Discover to market by developing effective marketing strategies and detailed GTM plans - focusing on western markets, with US as a priority. Additionally, you will play a key role in bringing our new global community identity and programs to life, by driving community-led expansion, regional product storytelling, and localized marketing execution.
What You’ll Be Doing
- Devise strategies and programs to acquire new, active wallets, with a focus on onchain traders.
- Lead key GTMs covering 360 degree aspects of marketing to bring new Web3 products, features and services to market.
- Collaborate with Wallet product teams, business development, executive leadership, and other stakeholders to ensure cohesive branding and messaging that aligns with user expectations and the ethos of the decentralized web.
- Use your expertise in content and community marketing, to develop programs that will set OKX part and position the Wallet as the of-choice product among key communities.
- Become a trusted face and voice with community members
- Act as the voice of the community, gathering and analyzing market insights to inform both product development and marketing strategies.
- Identify Culture Leaders, Community Managers and Volunteers in your focus region, to deliver events, meetups and other activations
- Coordination and organise Tier 1 global community activations in strategic hubs across the world to drive IRL engagement and advocacy
- Play a pivotal role in coordinating global > local efforts, ensuring that community-led activities align with strategic objectives
- Identify and engage community members who can play proactive roles in developing storytelling and activation ideas for OKX
- Establish a structured feedback loop between the community and global product teams, ensuring that customer pain points, preferences, and opportunities are continuously addressed.
What We Look For In You
Community Building & Engagement: 8+ years experience in building and scaling crypto-native communities, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption.
Digital Marketing Expertise: 10+ years experience in digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies.
Communication and Influence: Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience - particularly on social
Social Media Proven track record of both strategic and executional excellence on social, with deep understanding of the nuances of crypto-native communcation
Project Management Strong capabilities managing multiple workstreams and projects effectively
Financial Markets Knowledge: In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
Event Planning & Execution Experience understanding the complexity and detail associated with real-life activations
Perks & Benefits
Competitive total compensation package
L&D programs and Education subsidy for employees' growth and development
Various team building programs and company events
Wellness and meal allowances
Comprehensive healthcare schemes for employees and dependants
More that we love to tell you along the process!
OKX Statement:
The salary range for this position is $180,000.00 to $264,000.00 based in California. The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via Okcoin and OKX internal or external careers site.
OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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