PR Director
OKX
Marketing & Communications, Software Engineering
hong kong
Posted on Jul 21, 2025
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
What You’ll Be Doing
- 构建公关网络，制定符合品牌战略的公关规划，深度整合行业垂直媒体、央媒、顶级财经媒体及国际头部中文媒体资源，建立长期战略合作关系。
- 结合产品与行业热点，策划全网传播的爆款内容（如行业白皮书解读、CEO深度访谈等），协同内容团队完成文案、视频等传播素材制作。
- 品效合一的传播落地，主导高规格媒体活动，强化行业话语权。
- 团队赋能与流程提效：管理公关团队，建立媒体资源库与传播效果追踪系统，优化从选题到曝光的全流程效率。
- PR Network Development: Build a robust public relations network and create PR strategies aligned with brand objectives, integrating resources from industry vertical media, central media, top financial media, and leading international Chinese-language media to establish long-term strategic partnerships.
- Content Creation and Campaign Planning: Develop impactful content for comprehensive online distribution, such as industry white paper interpretations and in-depth CEO interviews, collaborating with content teams to produce promotional materials including copy and videos.
- Integrated Communication Execution: Lead high-profile media events to enhance the brand's authority in the industry and ensure effective message delivery.
- Team Empowerment and Process Optimization: Manage the public relations team, establish a media resource database and communication effectiveness tracking system, and optimize the workflow from topic selection to exposure.
What We Look For In You
- 全日制本科以上学历，英语可做工作语言，市场营销及传媒类专业优先；
- 媒体资历与资源：5年以上媒体/PR相关经验，主流媒体或公关公司经验，至少2年专注金融/科技领域；
- 跨界资源整合力：成功促成过品牌与顶流媒体/IP的破圈合作。
- 中英文流利，皆可做工作语言。
- Educational Background: Bachelor’s degree or higher, with proficiency in English as a working language; degrees in Marketing or Communications are preferred.
- Media Experience and Resources: At least 5 years of experience in media or PR, with a background in mainstream media or PR firms, including a minimum of 2 years focused on the finance or technology sectors.
- Cross-Industry Resource Integration: Proven track record in facilitating collaborations between brands and leading media or intellectual properties, achieving successful cross-industry partnerships.
- Language Proficiency: Bilingual proficiency in Chinese and English
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
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