Content Designer / Strategist (Commercial Partnerships)



Design, Sales & Business Development
United Kingdom
Posted on Wednesday, June 19, 2024

Welcome to the world of Sweatcoin, where getting fit becomes a thrilling adventure that saves the planet! Imagine a global currency that rewards you for simply moving your body. Our mission is to inspire a billion people worldwide to join the Sweatcoin revolution, earning rewards while they get active.

Since 2015 Sweatcoin has been working on making the world more physically active. With more than 150 million registered users, thousands of partners and a proven ability to make people move more (+20%), Sweatcoin has been named the #1 Health & fitness app in the world (2022)

The Special Projects product squad is responsible for driving revenue and retention in the immediate term at Sweatcoin. Our primary goal for 2024 is to increase revenue from branded or non-marketplace opportunities. These are products like our challenges and clubs, sponsored Boosts and Daily Draws.

As much of the work we’re currently doing is for ad-hoc campaign based activities, across both branded ops and live ops - we’re looking for someone to add some content firepower to our arsenal!

This is a new role in the product org and would report into the Senior Product Manager for the team. You’ll have the opportunity to learn the ins and outs of Product, sitting in stand ups and working closely with designers, developers and product managers. An awesome opportunity for someone looking to transition into the world of product management.

Apply if you are:

Creative and user first in your thinking

Willing to take risks and learn

Obsessed with numbers and achieving results

Organised, quick and on the ball

Fluent in English

Based +/- 3 hours around GMT


  • Prior experience working with big brands specifically taking goals and translating them into a strategy to achieve them

  • Strong experience in stakeholder management in a start up/scale up environment

  • Comfortable working with data and awareness of what different key metrics mean

  • Good nose for compelling content

  • Excellent written and spoken english

  • Above all, we’re open to hearing how your transferable skills and experience will help you achieve the role and responsibilities.

Role and responsibilities:

  • Event/campaign Design:
    • Design engaging and immersive in-app events, such as seasonal events, special challenges, and limited-time offers.

    • Develop event mechanics, progression systems, and reward structures that encourage user participation and drive retention.

    • Create compelling content strategies that support the goals of Sweatcoin and our Brand Partners.

  • Content production and fulfillment
    • Manage delivery of content across multiple channels for our flagship live operations and commercial partnerships campaigns.

    • Content refers to; in-app, emails, push, in-app messages, social media

    • Create holistic and compelling narratives that bring users back to the app and increase engagement.

  • Content deployment and measurement
    • Ensure everything is launched to the right people at the right time and monitor for hiccups, bugs etc

    • Live monitoring of results and opportunity spotting for when we might need extra comms etc - particularly wrt partner goals

  • Community Engagement:
    • Engage with the Sweatcoin community through various channels, such as forums, social media.

    • Respond to user feedback, address concerns, and foster a positive and engaging community environment.

Why Join Us:

  • Opportunity to make a significant impact in the Business Development / Commercial partnerships and build special projects and value adding campaigns from the ground up

  • Collaborative and dynamic work environment that fosters continuous learning

  • You will be part of a mission driven and caring team who will keep you motivated. We truly understand and appreciate the value of work relationships.

What you will get:

  • Remote-friendly & Flexible working hours. The flexibility is incredible, performance is based on output, rather than hours spent working, you can be wherever you want!

  • Apple devices for work

  • Stock options after 12 months of employment (50% of base)

  • Team buildings abroad in exciting locations!

  • We have an Amazing dog-friendly offices in London and in Lisbon

  • Full health insurance coverage, including optical and dental services

  • Unified wellbeing program, which supports mental and physical wellbeing activities

  • Unlimited Holiday Allowance

  • Work from home opportunities

  • LND Budget

What to expect in the hiring process:

HR call

Line Manager Interview

Task and task presentation

Executive Interview

2-3 references

If you are passionate about driving new business, thrive in a fast paced and dynamic start-up environment, and are excited to contribute to our success, we invite you to join our team - this could be the role for you!