Content Marketing Lead



Marketing & Communications
Posted on Thursday, March 28, 2024
We’re SwissBorg, a fintech company headquartered in Switzerland, with offices in Lausanne, Lisbon, Tallinn and London.
Our flagship product, the SwissBorg app, offers over 730,000+ verified users the best price and liquidity across 16 fiat and 45+ cryptos, as well as giving them the opportunity to earn passive income with our Smart Yield account. And the community is growing fast, with over $600 millions equivalent in crypto assets held in the app, weekly volume of over 250 million, and over 33,000 Premium users.
But that’s just the start in our mission to democratise wealth management by building products that allow individuals to manage their crypto assets at a touch of a finger. Whether you’re in Austria or Taiwan, and whether your portfolio is worth one dollar or a million, SwissBorg gives you the best tools to learn about digital currencies and manage your wealth.
And this is where you come in...
As our Content Marketing Lead, you'll be instrumental not just in shaping our content strategy but also in ensuring our brand continually evolves and stands out in the competitive crypto market.
This role offers the flexibility to work remotely; however, it is essential that you are based within the EU time zone to align with our team's collaboration and workflow dynamics.

Key Responsibilities:

  • Creative Strategy and Ideation: Contribute to the development of our content marketing strategy and take ownership of its execution, focusing on innovative content concepts that align with our brand’s vision, mission, and values. Your role involves leading the charge in creative brainstorming and concept development that sets SwissBorg apart in the market.
  • Trend Analysis and Industry Insight: Maintain a pulse on the latest content marketing trends, audience preferences, and industry shifts to ensure our content is relevant, engaging, and ahead of the curve. Utilise this insight to guide our content strategy and execution.
  • Content Creation and Execution: Work closely with internal teams to bring your creative visions to life. While not directly responsible for content production, your role ensures all content is cohesive, engaging, and aligned with our brand identity.
  • Brand Positioning and Messaging: Develop and refine our brand messaging to effectively position SwissBorg in the market. Your strategic initiatives will highlight our unique value proposition, ensuring our messaging is clear, compelling, and consistent across all platforms.
  • Community Engagement and Growth: Foster a vibrant, engaged community around our brand by developing content that encourages interaction, feedback, and participation. Your efforts will build a strong, relatable presence that resonates with and expands our community base.
  • Strategic Innovation and Market Differentiation: Lead our brand’s continual evolution through insightful narrative crafting around product innovation, strategic marketing initiatives, and proactive market engagement strategies. Your work will ensure SwissBorg stands out and fosters long-term loyalty and growth in the crypto market.

What you might bring:

  • Experience and Skills: Proven experience in content marketing, especially within the fintech or cryptocurrency sectors, showcasing your ability to lead creative content initiatives. A portfolio that demonstrates exceptional creative thinking, strategic planning, and a talent for storytelling and narrative crafting.
  • Leadership and Collaboration: Strong leadership and teamwork skills, capable of inspiring an internal team and collaborating effectively across departments to realise our content and brand vision.
  • Communication: Excellent communication and interpersonal skills, with the ability to engage a diverse range of audiences and stakeholders.
  • Adaptability: High level of adaptability and resilience, with the capacity to navigate the fast-paced and ever-changing landscape of our industry, maintaining focus on strategic goals.
  • We offer a dynamic work environment where creativity, innovation, and a proactive approach to market challenges are highly valued. If you're passionate about leading content marketing initiatives that make a significant impact and drive growth, we'd love to hear from you.
Why you should apply:
- Freedom to build the company of your dreams
- Learn with (super cool) experts in finance, engineering, AI, psychology and business
- BORG bonus based on our meritocratic system
- Flexible working hours
- 25 working days of vacation + local holidays
- We'll provide you with a MacBook and a cutting edge tech stack to help you do your best work
- Annual company and team retreats - We'd love to see you at the next one!
- Continuous learning and development opportunities
If our job description speaks to you, but you don’t feel like you meet 100% of the requirements, apply anyway! You may have skills we didn’t even know we needed.
At SwissBorg, we embrace diversity. We strongly believe that getting the best outcome requires different perspectives and backgrounds. We’re committed to openness, curiosity and creating an inclusive culture because we know that diverse teams build better products and generate better ideas. We strongly encourage applications from everyone!
To ensure a safe & welcoming space, please feel free to let us know of anything you require to feel comfortable bringing your whole self to the recruitment process.
Take a look at our blog for the latest developments and keep an eye on our Careers Page, LinkedIn & Twitter for regular company updates!